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International Marketing Plan - Squealing Pig - Accounting and Finance Assignment Help
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Assignment Task:
Squealing Pig is a relatively new brand of wine that comes from the Marlborough and Central Otago regions of New Zealand’s South Island. Squealing Pig was adopted very quickly by Australian wine drinkers and its success has allowed the brand to gradually expand its offering. Its range includes varieties of rose, red, white and sparkling wines. There is a global trend towards lighter and more refreshing wines, and Squealing Pig has been able to target that shift.
South Korea is a country that was disinterested in wine up until the 1990’s. Only recently has a wine culture began to emerge here. The wine culture in South Korea is expected to grow by 5% annually, and Squealing Pig could be able to capitalise on the growth in the market, as a way to further grow their brand and expand their reach, as they do not currently supply any of their wines to South Korea.
What need to be done for the marketing plan
Introduction
- Data Research
- PESTEL analysis
- Market analysis
- SWOT analysis
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