International Marketing Strategy - Global Marketing Strategy - Marketing Assignment Help

Assignment Task:

Assessment information for candidates:
In your role as the International Marketing Manager, develop a global marketing strategy for a local product or service brand of your choice. 

Task One: 
The chosen company has made a decision to move into new markets. Using a company of your choice, analyze the attractiveness of a market? 

Task Two: 
Critically evaluate market entry strategies for the chosen markets and evaluate the benefits and risks of the chosen entry strategies?  

Task Three: 
Describe the cultural and regulatory barriers that would be encountered when entering new markets and provide recommendations on how to overcome them? 

Task Four: 
Recommend the degree of standardization or adaptation required (marketing mix elements) for the brand when entering markets and provide a justification for your recommendations?

Task Five: 
Critically evaluate any factors that would influence you to consider global campaigns instead of an adaptation of advertising campaigns? 

General Requirements:
• Students who registered for the module can submit the assignment on the given deadline. 

• Students should follow lectures for at least five classes to be eligible to carry out the assignment. Any assignment which does not fulfil the above criteria will be rejected in the assignment marking process. 

• The last date for acceptance of this assignment is on or before the 16th March 2020 (Monday) before 5.00 PM at the cost of LKR 3000. Students who fail to submit on the given deadline will be granted with an extended deadline, 17th of April 2020 (Friday) upon bearing a penalty charge of LKR 8000. Assignments will not be accepted after the last date of acceptance under any circumstances. 

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