International Marketing - Strict Policy - Authenticity - Marketing Assignment Help

Assessment Task:

International Marketing - Strict Policy - Authenticity - Marketing Assignment Help 

I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School of Business and Technology.

Assessment Background and aims:
Students must achieve a pass in the following element to pass the module, which accounts for 100% of the module marks. The assignment will take the form of a 3,500 word individual International Marketing Plan for the international expansion of a company (80% marks) and a 500 word report on a popular and respected marketing model (20% marks). Thus there are two tasks that need to be completed as part of the summative brief:

• Task One: You are required to complete a well thought out and justified International Marketing Plan, which focusses on the practical implementation issues facing the organisation rather than on repeating the course material and theory. However, theory should be a foundation which supports and explains why you propose a particular action. You should remember that this is an advanced (Masters) course and your plan should reflect this through high standards of detailed content and the quality of your recommendations which should be fully justified.
The general approach to constructing an International Marketing Plan will be taught throughout the available teaching sessions using case studies.
• Task Two: A 500 word report on the Uppsala marketing model (refer to the brief below).
• Assessment brief:

Case Study
PureGym is the UK’s leading gym operator providing low-cost fitness facilities across more than 200 sites. The business was launched in 2009, introducing a flexible model where members pay an average £20 per month and have no contract commitment (PureGym 2018). Most of the gyms are open 24 hours a day and offer a full range of up-to-date cardio fitness equipment, fixed-resistance and free weights. In addition, members have access to more than 50 group classes each week included in their fee.

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