Highlights
Background Case
Your new employer, Williamson, is a big multinational food conglomerate which is having different brands in different regions. The organized themselves as global business units (BUs). As this company is quite fast growing, there is a lack of internal management expertise in different areas, especially with the wider supply chain. In Williamson’s terminology the wider supply chain consists of business planning, procurement, operation (manufacturing), and logistics.
To overcome this issue the head of Supply Chain Managed hired you as a supply chain business analysist. As a matter of fact, now it is your task to solve quite diverse issues within Williamson’s supply chain organization.
1. Your fist task is within the BU of Jake’s. Jake’s is the brand for instant burger. Here it is your task to provide some modelling.
2. Your second task is within Finn, which is Williamson’s trail mix business unit (BU). As the strategic procurement manager for packaging materials is ill, it is your task to prepare a sourcing strategy for flexible packaging.
3. Your third task is on supply chain management. Your direct manager was working in his previous assignment in the fast fashion industry before joining Williamson. During this time he was impressed by the different supply chain concepts used by Inditex (Zara) and Marks & Spencer. As he is not sure if one of these supply chain concepts could be applied to the food industry as well it is your task to evaluate the topic further. What are the general concepts and ideas applicable for the food industry and for Williamson’s exotic brand? It is your task to analyze both, the Inditex and Mark & Spencer supply chain and give some recommendations for the Exotics BU.
4. Your fourth task is within the operations and manufacturing area. Here you are asked to provide an S&OP process as well as planning a project for introducing lean manufacturing principles.
5. Finally you need to optimize the logistics network and reduce the logistics costs
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