International Promotion Case Study - Management Assignment Help

Assignment Task:

Task:

Scenario:
You work as International Marketing Manager for Maxi-Chocs an Australian Luxury Chocolates and Sweets Manufacturer. You currently have 20 % of the market share of luxury Chocolates (imported) to New Zealand. Your company has the goal to increase its market share to 50 % of the Luxury Imported Chocolates Market to New Zealand in the next 24 months. You have been asked by your manager to plan a promotional strategy. You have a budget of $20,000 to conduct market research, over the next 6 months. You will then have a Promotional budget of $ 40,000 maximum to use for promotional activities

Part 1
Market Research has many forms: Discuss how you would undertake market research in order to maximise the success of your promotional activities for Max-Chocs in New Zealand. Include
reference to the following:
1 internet research
2 book, magazine and journal reviews
3 business trips
4 networking opportunities
5 seminars
6 business contacts
7 feedback from customers
8 feedback from current supplier and wholesale outlets

Part 2
Evaluate the following Promotional activities. Discuss three or more of them, and decide on a strategy for promotion of Maxi-Chocs in New Zealand in the next 24 months, in order to increase
their market share to 50% of Imported Luxury Chocolates:
You promotional activities can include:
1. advertising
2. client and employee functions
3. demonstration activities
4. free samples and gifts
5. media announcements
6. product launches
7. web pages
8. sales promotions
9. direct marketing
10. publicity
11. public relations events,
12. personal selling.

13. Raising product awareness through supporting charities
14. Local community involvement

For this task, you will need to provide evidence of:
• Choosing appropriate market research strategies
• Research methods of promotional strategies
• You need to provide conclusions and recommendations about which promotions to undertake
• Provide budget costings for promotions and specific promotional activities you have chosen Prepare a report to cover both parts 1 and 2.

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