International Relationship Management (RKC) Report Writing - Management Assignment Help

Assignment Task

Assessment Information/Brief 2020-21
To be used for all types of assessment and provided to students at the start of the module.
Information provided should be compatible with the detail contained in the approved module specification although may contain more information for clarity.
Module title International Relationship Management (RKC)
Assessment title IRM, the dynamics of doing business in Turkey (individual report ass 1)
Weighting within module This assessment is worth 50% of the overall module mark.
Submission deadline date and time 05.08.2021
Assessment task details and instructions
Please note that assessment 1 is an individual report (3,000 word in length).
Task
Background to Report
You are the New Business Development Manager for a UK importer and distributor of PPE medical supplies (personal protection equipment). Currently the suppliers of these PPE products are based in Italy. In view of the uncertainty over Brexit, and the inability of the Italian supplier to supply a sufficient number of PPE related products you are looking to extend your supply base outside of the EU. One country already identified is Turkey for suppliers of PPE products to replace your current EU supplier (please note that the Italian supplier is unable to supply in sufficient numbers due to the necessity to supply its own medical practitioners. This has been exacerbated by the increasing number of CV-19 related cases in Italy).
Please note that this is business to business sector related.
Consequently, the MD has sought a new supplier and is looking to establish a business relationship with a supplier based in Ankara (Turkey). You are due to go overseas next month to visit this supplier based in Turkey, and look at their operations, and premises.
The MD has asked you to prepare a report in which you detail the cultural and linguistic requirements of working with a company in Turkey.

1. Individual Report
Based on the instructions from the MD, you are to prepare an individual report of no more than 3000 words (excluding references and appendices) that outlines the major stages and variables of Business Relationship Development (BRD) in doing business in Turkey.
It is suggested that you use the following headings (as detailed below in bold) to structure your report:
1. THE STAGES. The various stages through which a relationship is likely to progress, and your objectives at each stage (20% of marks).

2. THE VARIABLES (factors) that you consider important at each of these stages (20%).

3. THE CULTURAL AND LINGUSTIC REQUIREMENTS. The cultural and linguistic requirements necessary (in Turkey) for the establishment and maintenance of the relationship over the long term. This is the new country from which you hope to source the product from. (50% of marks)
5. Referencing and presentation (10% of marks).
Suggested Sources: Understanding Business in the Global Economy (Jonathan S. Swift)

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