International Strategic Analyses & Planning, Internal and Industrial Environments - Management Assignment Help

Assignment Task - 

instructions

You must structure your report in the same order as the weighted assignment tasks set out below.

Word count

The word count for the report is 3000 words (+ / - 10%). Indicative word counts for each task are set out below and are based on the 3000-word limit.

The word count excludes the following:

• cover page
• contents page
• references
• tables
• diagrams
• -appendices
• Abstracts / executive summaries are not required and will not be marked if included.

In Assignment 1, you identified either London or Sydney as being the most attractive city for the product launch of the SEAT ‘Minim?’. SEAT has recommissioned your services to undertake further research into the city that you recommended in Assignment 1.

TASKS-

Apply the 5-Forces model to critically analyse the competitive environment of urban mobility provision in your chosen city.Remember that you can present a summary of key points in a table or diagram.A SWOT analysis is not acceptable.  Worth 25% of the overall mark; 750 words

 Apply the Value Chain model to identify which of SEAT’s internal value-adding activities will be most relevant in supporting SEAT to launch the ‘Minim?’ into your chosen city.Remember that you can present a summary of key points in a table or diagram. A SWOT analysis is not acceptable. Worth 25% of the overall mark; 750 words

 Provide a critical reflection on the extent to which you believe the SEAT ‘Minim?’ represents an example of creating shared value (CSV); support your answer with reference to relevant CSV literature. Worth 25% of the overall mark; 750 words

Transferable Skills and other Attributes

1. Apply planning, organising, decision-making and time management skills appropriate for use in an organisational context.

2. Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues.

3. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.

4. Use terminology associated with the subject area accurately and in a way which demonstrates sophisticated knowledge and understanding.

5. Develop and enhance individually and/or collaboratively effective written and/or oral communication skills for both specialist and non-specialist audiences.

Module Aims

1. To provide an advanced understanding of the context of international strategy (the current extent of globalization, the importance of international activity today, and the reasons why firms compete across national borders).

2. To provide a comprehensive understanding of the macro-environment of international business and how it influences the value-adding activities and decision-making of firms.

3. To enable the critical and comparative evaluation of the relative attractiveness of potential foreign markets to enter.

4. To facilitate the strategic analysis of the internal and industrial environments of firms.

5. To enable a critical evaluation of the suitability of possible modes of entry available to firms seeking to expand into new foreign markets and advance appropriate and justified recommendations.

Feedback arrangements

“The purpose of feedback is not to provide students with a benchmark between passing and failing but to identify strengths and where there is room for improvement and development” (Assessment and Feedback for Taught Awards Policy).You can expect to receive the provisional mark and feedback for this assessment 10 working days after submission.All marks will be ratified at the appropriate Board of Examiners following internal and external moderation

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