International Strategic Management - Management Assignment Help

Assignment Task

TASKS

1. In order to identify which city is the most potentially attractive destination for the launch of the SEAT ‘Minim?’, you are required to undertake a comparative analysis of what you believe to be the most relevant city-level urban mobility and wider macro-environmental factors of London and Sydney. 

Task 1 must be presented in table format and must be no more than 8 pages in length.
Wider macro-environmental data should be recent, primarily quantitative and obtained from appropriate sources (e.g. the most recently published World Economic Forum’s Global Competitiveness report).
City-level urban mobility data should be recent, primarily quantitative and obtained from appropriate sources (e.g. the 2019 Deloitte City Mobility Index, which assesses the health of cities’ mobility networks and their readiness to embrace the future of mobility in the coming decades).
A scoring system should be used for each city-level / wider macro-environmental factor for each city to show whether each factor is more or less attractive for the company. These scores should then be totalled for each city in order to arrive at a score of overall attractiveness for each city.
Refer to the Assignment 1 Briefing slides for further guidance.
Assessed intended learning outcomes
On successful completion of this assessment, you will be able to:
Knowledge and Understanding
1. Demonstrate an advanced understanding of the context of international strategy.
2. Demonstrate a comprehensive understanding of the macro-environment of international business and how it influences the value-adding activities and decision-making of firms.
3. Critically and comparatively evaluate the relative attractiveness of potential foreign markets to enter.
Transferable Skills and other Attributes 
1. Apply planning, organising, decision-making and time management skills appropriate for use in an organisational context.
2. Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues.
3. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.
4. Use terminology associated with the subject area accurately and in a way which demonstrates sophisticated knowledge and understanding.
5. Develop and enhance individually and/or collaboratively effective written and/or oral communication skills for both specialist and non-specialist audiences.
Module Aims 
1. To provide an advanced understanding of the context of international strategy (the current extent of globalisation, the importance of international activity today, and the reasons why firms compete across national borders).
2. To provide a comprehensive understanding of the macro-environment of international business and how it influences the value-adding activities and decision-making of firms.
3. To enable the critical and comparative evaluation of the relative attractiveness of potential foreign markets to enter.
4. To facilitate the strategic analysis of the internal and industrial environments of firms.
5. To enable a critical evaluation of the suitability of possible modes of entry available to firms seeking to expand into new foreign markets and advance appropriate and justified recommendations.
Feedback arrangements
“The purpose of feedback is not to provide students with a benchmark between passing and failing but to identify strengths and where there is room for improvement and development” (Assessment and Feedback for Taught Awards Policy). 
You can expect to receive the provisional mark and feedback for this assessment 10 working days after submission. 
All marks will be ratified at the appropriate Board of Examiners following internal and external moderation.
Please note that being dissatisfied with your results does not constitute grounds for an academic appeal.

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