International Strategic Marketing: Hubbard Food- New Zealand Enterprise- Report Writing Assignment

Internal Code: 1HICH

Report Writing Assignment:

Task: The purpose of this assessment is to enable you to apply knowledge and skills learnt through the course to a real situation. Application of concepts and theories enables you to demonstrate sound knowledge of the course material and provides you with the skills and confidence to be able to transition your knowledge in to professional situations. You are required to construct an inductive report on an International Strategic Marketing topic. The development of an inductive report is a strongly applied piece of work and must link theory and realism. The focus of your report is a New Zealand enterprise Hubbard Food who is, or could, undertake international expansion in India. Your report will provide the enterprise with their international marketing strategy. Please remember that the report must demonstrate comprehension of the whole international strategic marketing field, and address the learning outcomes. Therefore, whatever enterprise you choose you must conduct significant independent research, and utilise the strategic marketing frameworks, concepts and terminology that you have encountered in workshops and self-learning.