Introduction on Advertising Assignment

Assignment Task

Questions

1. Come up with a “product” or “idea/ service” that you recognize as

• Needing improvement (if it is a product)
• Benefiting a group or groups (if it is an idea or service)

This is Step 1 of the Exercise.

(For instance [do not use this example]à gasoline prices are going up and becomes costly to run errands during the weekend)

2. ADevelop Step 2: Problem Definition and Understanding

• Make sure you understand and define the issue identified in.

3. A Complete the steps corresponding to:

1.  Research and Preparatio

2. Conceptualization

3. Synthesis

Provide details and examples as part of your answers

4. Complete the steps corresponding to:

•  Evaluation
• Optimization

Provide details and examples as part of your answers

5. For Presentation

• Prepare a 2 paragraph Summary suitable to become part of your presentation.

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