Introduction to Evaluate Writing and Analysis Skills Assignment

Assignment Task

This data set includes example data from a major US retailer. There are two data sources: Facebook Data and Site Data, each of which are vital to telling the complete picture of campaign performance. There are 9 multiple-choice questions and one short answer question to evaluate writing & analysis skills. Please choose an answer for the multiple choice questions in column C. Answer submissions can either be in in the original document or submitted as a separate answer key.

Questions

1. What is the combined total spend across the Evergreen and Free Shipping Campaigns?

2. What is the Cost per video view and Cost per completion for the Brand Logo + Generic CTA video creatives? (please filter by video post type)

3. Which creative had the most expensive CPM?

4. Please join the Site data to the Facebook data. Which audience type generated less revenue than what was invested towards it?

5. Our campaign recently doubled its attributed revenue on half of its typical purchase volume, while media spend also doubled in the same time period. What happened to ROAS and Average Order Value (AOV)?

6. Research the following: Custom Audiences, Website Custom Audiences, Lookalikes. Which of the following statements is false?

7. How much more media spend would be required to drive 30,000 total clicks (inclusive of clicks already generated) within the Free Shipping campaign, assuming a $13 CPM and a 1.20% CTR going forward?

8.  How would you optimize the Evergreen campaign, and what data do you wish you had in order to make optimizations?

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