Introduction to Marketing Communication - Marketing Assignment Help

Assignment Task

Introduction

This study guide topic introduces you to core concepts that will assist in developing a broad overview of marketing communication. There are several definitions, summarised below, that you can refer to. As you work through the learning resources of this unit, try to apply these to the advertising and promotions you see day-to-day as a consumer. This will help you build a personal resource upon which you can critique and draw from. The study guide will also guide you through the unit's assessment task (so it's important to follow it when studying and completing assignments).

Objectives

At the end of this week you should be able to:

• describe the role of marketing in an organisation
• describe the four Ps of marketing and be able to explain their relationship to each other
• define IMC and describe the role it plays in the planning and execution of advertising and promotional campaigns
• explain why IMC is gaining importance in the digital media era
• consider the social and ethical dimensions of advertising and promotion
• describe the difference between persuasion and deception.

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