Introduction to Marketing - Integrated Marketing Communications - Marketing Assignment Help

Assignment Task :

Question 1: 

Imagine that Sharesies decides to specifically target younger women (under 25) with an Integrated Marketing Communications (IMC) campaign aiming to get more people in this target group to start investing through Sharesies. 

1. Provide an example of how Sharesies could use Advertising to reach this target market?  Explain what the advantages and disadvantages will be for Sharesies if they use Advertising in the way you propose. 

2. Provide an example of how Sharesies could use Public Relations to reach this target market?  Explain what the advantages and disadvantages will be for Sharesies if they use Public Relations in the way you propose.  

3. Provide an example of how Sharesies could use Sales Promotion to reach this target market?  Explain what the advantages and disadvantages will be for Sharesies if they use Sales Promotion in the way you propose. 

Question 2:  

Sharesies is an online platform that currently relies heavily on digital advertising. 

1. Provide an example of how Sharsies could use Digital Marketing (other than SEO or SEM) as a promotion mix tool and give TWO (2) advantages this promotion mix tool provides Sharesies as opposed to other promotional mix tools.  

2. Provide THREE (3) ways how Sharesies could optimise their organic (or natural) search engine rankings for their website.  

3. Since every Sharesies customer has an online account, Sharesies has a rich customer database.  Briefly discuss the FIVE (5) ways in which Sharesies can use their customer database to increase the size of the investments customers make in Sharesies.  

Question 3:  

Sharesies is the first financial company to take the B Corp certification in New Zealand.  As a Certified B Corporation, Sharesies needs to operate at the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

1. Sharesies has been approached by an employee of a recently closed investment firm and offered for purchase a list of clients from that firm that includes their email addresses. Sharesies is considering whether or not to use the list to promote their business. 

Explain what New Zealand law Sharesies need to follow when considering using email lists obtained from other companies and how it applies to this specific situation?

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