Introduction to Research in the Health Sciences - Health Report Writing Assessment Answer

Assessment Task:

Introduction to Research in the Health Sciences Report Writing Assessment Answer

Task

You will analyse the data from a study on the effect of colour on compliance behaviour (doing what is asked or expected of you) and write it up as a laboratory report for assessment.

Over previous decades many studies have sought to determine the effect of colour on people’s behaviour, attitudes, thoughts and abilities. There is evidence that people associate the colour red with danger (Braun & Silver, 1995) and so when presented with red they often do things to try to avoid negative outcomes for themselves (Elliot et al., 2007; Mehta & Zhu, 2009). However, a recent study suggests that the effect of the colour red on behaviour may depend on the personality of the person – particularly that red may cause people to act more in line with their default tendencies (Mehta, Demmers, van Dolen & Weinberg, 2017). Hence someone who is in general more cautious will be even more so when exposed to red, while someone who is, in general, more impulsive will be more likely to engage in risky behaviours when exposed to red.

Mehta et al. (2017) in Experiment 2 looked at the difference in compliance attitudes between people high in sensation seeking (people who seek varied, novel, complex, and intense sensations and experiences, and are more willing to take physical, social, legal, and financial risks to get those experiences) compared with those low in sensation seeking. They found that when exposed to the colour red, people high in sensation-seeking reported more positive attitudes to non-compliance than those with lower sensation seeking. So high sensation seeking people agreed with statements such as “In general, it is nonsense to stick to norms” (rather than “In general, it is good to stick to norms”) more than low sensation-seeking people, but only when exposed to the colour red. There was no difference found in compliance attitudes between high and low sensation seekers when shown the colour white. Figure 1 in Experiment 2 of the paper shows this effect visually. This suggests that exposing people to the colour red may make them more likely to be non-compliant (go against instructions or expectations) but only for people who are higher sensation seekers.

In the current research, we wanted to investigate whether there was an effect of colour on compliance behaviour (how much people follow instructions). The above research only examined peoples’ attitudes towards complying, rather than whether they behaved in a way that complied. In our research, participants (students in a first-year research methods unit) were asked to complete 10 specific exercises each day for 10 days (including crunches, plank, high knee runs and burpees etc.). They were randomised to receive the exercise instructions in either a red booklet or a blue booklet. The number of exercises actually completed was recorded over the 10 days (giving a score out of 100 based on 10 exercises over 10 days). Before they started the study participants were provided with an information sheet and consent form, were asked demographic questions, and were given a sensation-seeking questionnaire (Brief sensation-seeking Scale) - based on their responses to the sensation-seeking questionnaire they were classified as either high sensation seekers (if they scored above the mean) or low sensation seekers (if they scored below the mean).

You need to write up this study as a laboratory report, including finding background literature relevant to the effect of colour on compliance behaviour, developing appropriate hypotheses, analysing the data to test those hypotheses, and drawing conclusions about the findings. You need to use format your results in the same way as demonstrated in tutorials. You will also need to include the output from your analyses as an Appendix.

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