Is Architecture More Driven by Image in the Twenty First Century - Engineering Assignment Help

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Students are required to submit a 3500-4000 word formal written and scholarly essay with a fully referenced bibliography.

 

6. Is architecture more driven by image in the twenty-first century?

There are studies which argue that we live in the world saturated by images, facilitated with the development of digital technologies and internet, and that these have impacted architecture as well. These are partially related to capitalism and globalisation, and as a result there seem to be an increase of ‘spectacular’ buildings, with outstanding shapes and forms around the world, where image of this architecture can be argued as a driving motif for their construction. Although this can be perceived as negative impact, some of the key architects of the contemporary world seem to operate in the same environment (OMA, MVRDV, BIG).

Identify the key issues in the debates. Some of the key authors: Hal Foster (2002, 2011), Hans Ibelings (2002, 2012), Terry Smith (2006), Anthony Vidler (2008), Anna Klingmann (2007).

Analyse relevant chapters and identify the key points related to image and architecture in the twenty-first century. Identify points of coincidence and points of difference between the authors. Develop and discuss the main issues of the debate on architecture and image in the twenty-first century. Then use this as a framework to analyse:

Frank Gehry’s architecture

Architecture as a part of brandscapes

The work of MVRDV or OMA

 

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