Is Creative Advertising Different Across Cultures - Cross Cultural Advertising Analysis Essay Writing Assessment Answers

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Cross-cultural Advertising Analysis Assignment - Essay Writing Assignment

Is creative advertising different across cultures? You will write a cross-cultural analysis of creative advertising in essay form in response to this question. This task requires you to consider advertisements from one BRIC (Brazil, Russia, India and China) or MIST (Mexico, Indonesia, South Korean and Turkey) country and compare these to Australian advertisements for brands in the same product category. In total you will analyse and compare four advertisements – two from a BRIC or MIST country and two from Australia. You will then explain why it is important for brand communication practitioners to know about the similarities and/or differences you have identified.

Essay structure

Using websites that showcase global advertising (see week two study guide) identify two creative advertisements from the same BRIC or MIST country for two different brands within the same product category. You may choose advertisements from any medium. Explain why these advertisements could be considered creative rather than conventional forms of brand communication using definitions and models discussed in learning materials. Then analyse the cultural specificity displayed in the advertisements from this country using at least two of Hofstede’s cultural dimensions (see week two learning materials) and other research discussed in unit learning materials. Importantly, you'll need to think about what your selected ads tell you about this country's culture. Using websites (see week two study guide that showcase global advertisements), find two Australian advertisements for brands in the same product category (as the ads from the BRIC or MIST country you are also analysing) that could be considered creative. You may choose ads from any medium. Identify why they are creative rather than conventional forms of brand communication through the application of definitions and models discussed in learning materials. Then analyse the cultural specificity displayed in these Australian advertisements using at least two of Hofstede’s cultural dimensions (see week two learning materials). What do your selected Australian advertisements tell you about this country’s culture? Now consider how the advertisements from the two countries are different or similar in terms of their creative approaches and representation of cultural dimensions? Also discuss the implications: Why is it important for brand communication practitioners to be aware of this knowledge? Each of the above directions represents a paragraph in your essay. Complete this task by developing an introduction that states the goal of the essay, an overview of your response to the essay question and state the main theory, models and ideas being used in your analysis. The conclusion should remind the reader of the purpose of the essay, your response to the essay question and summarise your findings and implications for brand communication practitioners.

Preparing for assessment

We will be discussing cultural difference in seminars (Campus students) and online (Cloud students). You will be given the opportunity to discuss your creative advertising selections as part of these learning experiences. It is important to complete the weekly readings and review the study guide to ensure relevant theories, models and ideas discussed in this unit are mentioned and applied in the essay.