Highlights
Part (1): Short answer questions
1. Identify and discuss five characteristics of cloud computing, and briefly explain what each characteristic means to a retailer such as a local pizza shop.
2. (a) Consider Porter’s five Strategies for Competitive Advantages. Firstly, explain why do you think an organization’s choice of these strategies involves ‘trade-offs’?
(b) Refer to Ubank.com.au. Critically analyze which strategies seem to be adopted by Ubank.com.au, and what trade-offs Ubank may have made in choosing particular strategies over others from Porter’s five strategies for competitive advantage
3. (a) What is design thinking and why it is increasingly being adopted by organizations? Discuss an example from one Australian company to support your answer
(b) Using an example of a real-world company’s experience with design thinking, express whether and why you agree or disagree with the following statement?
“The key in design thinking is the soft skills of design...... presentation, critical thinking, or group work......... Design thinking can have fuzzy and evolving deliverables, like a user experience product or alike”
4. Afterpay.com.au is one of the most successful Australian e-commerce start-ups at the moment. Visit their website and examine their services to answer the following:
(a) Considering B2C, C2C, B2B, G2B, G2G, E2C, explain what type(s) of e-commerce do they use for profit taking?
(b) Assume they want to use a website that takes different content from a number of other websites and mixes them together to create a new digital service. Which Social Computing applications most suits this purpose, and why?
5. Explain in detail how an organization may choose between applying business process improvement verses business process reengineering to solving a process performance problem. Support your answer with an example
Part (2): Case Study Questions
1. Using evidence from the case study, explain in detail how a knowledge management system can help consulting firms like Acme to be more competitive and productive?
2. (a) What is an Intranet and how it may help companies?
(b) Using evidence from the case study, explain why some of Acme’s consultants found their Intranet useless and unproductive?
3. In a with Oulton, Josh reported that they need a knowledge management strategy and to invest more in technology. However, Oulton was concerned that it is hard to convince Acme’s partners and board members to spend money on a new technology for a knowledge management strategy.
You are going to help Josh to prepare a business case for pursuing the board members. Explain to board members what a competitive advantage is . How a knowledge
management strategy can bring competitive advantage to Acme’s business?
4. Following Question 3, if Acme wants to implement a knowledge management strategy, propose four key high level objectives that your proposed strategy will address. Use evidence from the case study to ensure your proposed objectives are relevant to Acme’s problems.
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