ISM100 - Sports marketing, media and sponsorship

Assignment Task

Task Details

As part of your first industry-pathway assessment you are asked to complete a marketing consultancy report to an organisation of your choice. You must analyse the macro and micro environment of your organisation of choice and recommend how precisely the application of the studied new concepts, models, theories, and industry best practices can improve the chosen (ONE) organisation goal from assessment 1 or any one of the following five organisational goals below:

1. Sales And Revenue Improvements – KPI? Evidence of industry standards and benchmarks.

2. Following Building - KPI? Evidence of industry standards and benchmarks.

3. Pr And Community Building - KPI? Evidence of industry standards and benchmarks.

4. New And External Markets Strategies - KPI? Evidence of industry standards and benchmarks.

5. 7ps’ Offering Improvements And Competitive Advantage Justifications - KPI? Evidence of industry standards and benchmarks.

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