Highlights
Details
Provide a critical evaluation of EITHER sports products and services, sports brands, fanbase analysis, sports marketing or marketing through sport, sponsorship or sports broadcasting. Create an oral recording / presentation which addresses:
I. The key 2 or 3 key challenges and opportunities facing only one aspect of sports marketing. E.g. sports products and services
II. Present recommendations for how these might best be understood and addressed by sports marketers.
Specific Task Requirements
Your oral recording / presentation should take the form of one of the following:
Your oral recording should make use of 5 or 6 slides or graphics to illustrate the key points of your presentation.
As well as the oral recording, you should provide a transcript of your audio which is no longer than words.
You should make use of models and concepts from the course and of relevant data from practice in creating your presentation.
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