Issue And Crisis Management - Issue Management Plan - Management Assignment Help

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Issue And Crisis Management Assignment Help

TASK Step 1–Monitoring

• Analyze the business environment.
• Scan and monitor what is being said, written and done by public, media, interest groups, government and other opinion leaders.
• What is being said on social media?
• Are social trends emerging that can impact on the organization? (privacy, GMO, whistleblowers, environment, hacking, anti-vaccination, etc)
• Consider what may impact on the organisation or its divisions.

Step 2–Identification

• Assess from the business environment those elements that are important
• Look for new patterns emerging from what most people take for granted.
• Identify the issues that impact on the organisation and are gaining widespread support or interest.
• What is the type of issue and where is it in its lifecycle?

Step 3–Prioritization

• How far-reaching will an issue’s impact be (product sector, company, industry)?
• Assess what is at stake—Profit? Reputation? Freedom of action - regulation?
• What is the probability of occurrence?
• How immediate is the issue?

Step 4–Analysis

• Analyze the most important issues in some detail.
• Determine their probable impact on the company or its divisions as precisely as possible.
• Establish issue support teams if appropriate.
• Identify/rank stakeholders.

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