ItalSpirits is a Marketing, Events, and Brand Activation - Management Assignment Help

Assignment Task:

Task:

Please read the brief below and present to us this as case study. Follow all relevant topics and use your creative mindset to further expand or analyse more tools or assets.
• You are launching your new brand, it’s a RTD, low ABV and organic.
• How would you describe your brand, your brand’s tone of voice and visual identity?
• What are the most important and effective media channels for your brand? And why? (please indicate each of them)
• You have a very tight marketing budget to manage of €200 for social media.
• How would you increase followers and engagement?
• What paid advertising will you use for your overall strategy? How?
• Will you consider co-marketing campaigns? Yes/No and why?
• What tools do you use to stay organized?
• How could you use SEO to maximise your brand?
• How do you know when a campaign has failed? What metrics do you use?
• How would you handle negative feedback about your brand?

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