ITC106 - Programming Fundamentals - Basic Programming - Telecom Industry - Programming Assignment Help

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Telecom Industry - Programming Assignment Help

Assignment Task: ITC106

Case 1: Telecom Industry 

Problem: India is today one of the largest telecom markets in the world. The growth of Indian telecommunication sector is highly driven by supportive government policies, emerging new technologies and changing consumer behaviour. In the mobile telecom sector, vast competition has emerged. So, the subscribers now have the various alternative to choose according to their convenience. Obviously, customers prefer a particular brand on the basis of some criteria. Therefore, to survive in the industry, the companies have to identify the factor related to customer satisfaction and loyalty

Task of the Study - ITC106

Factors affecting customer satisfaction in telecom industry explores profiles of the target market of mobile phones and as well it identifies the relationship between consumer perceptions, price promotion with product quality perception and customer satisfaction in the mobile market. Questionnaire Design - ITC106 Section A: Personnel information. For example: age, profession, income and monthly usage etc. Section B: Satisfaction measurement question. There were 10 variables (services) in Likert rating scales ranging from highly satisfied (1) and highly dissatisfied (5) Independent Variables

  1. Network Coverage(X1)
  2.  Network Quality(X2)
  3. Customer Support(X3)
  4. Complaint Management(X4)
  5. Availability of Customer Service Station(X5)
  6. 6. Price(X6)
  7. Bill payment System(X7)
  8. Value-added service(X8)
  9. Internet Service(X9)
  10. Promotional offer(X10)

The telecom sector has done this market research with 30 respondents who answered the above questionnaire. The input data matrix is given in the Excel sheet. Questions:

  1. Conduct a quick clustering on the data and arrive at a two - cluster solution
  2. Interpret and name of the cluster
  3. What are the implications for the decision-maker in this case?

Case 2: Success and Failure of Small Business (factor analysis) A study aimed to determining the reasons for success or failure of small business. A sample of 5o entrepreneurs was asked to indicate the perceived areas of strength of their organizations. Their responses identified 7 variables rated on five point scale. Questions:- ITC106

  1. Conduct a factor analysis to identify the reasons for success or failure of small business
  2. Determine the variance summarized by the extracted factors.
  3. Interpret the communalities of each of the variables.
  4. What are the implications for the decision-maker in this case?
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