Highlights
Task:
Context
This assessment is designed to develop students’ skills in the correct usage of analytical techniques and interpreting data for making managerial decisions. The main task is to analyse business data and to prepare a report for management based on an analysis of the data. The focus is on understanding the use of data analytical tools in a business context and develop written communication skills.
Case Study: Don’t Get Kicked
One of the biggest challenges of an auto dealership purchasing a used car at an auto auction is the risk that the vehicle might have serious issues that prevent it from being sold to customers. The auto community calls these unfortunate purchases "kicks". “Kicked cars” often result when there are tampered odometers, mechanical issues the dealer is not able to address, issues with getting the vehicle title from the seller, or some other unforeseen problem. Kicked cars can be very costly to dealers after transportation costs, throw-away repair work, and market losses in reselling the vehicle. Data analysts who can figure out which cars have a higher risk of being “kick” can provide real value to dealerships trying to provide the best inventory selection possible to their customers. The challenge of this case study is to predict if a car purchased at an auction is a kick (bad buy).
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