ITECH-3002 - Professionalism and Entrepreneurship - IT Assignment Help

Assignment Task

Task Name Entrepreneurship Poster Presentation

Purpose The poster presentation enables students to develop their oral communication skills, video recording and editing skills, as well as an opportunity to research and plan an IT business concept.

Background
The entrepreneurial process includes all the functions, activities and actions that are part of perceiving opportunities and creating organisations to pursue them. Bill Gates and Steve Jobs are examples of entrepreneurial leaders who drove the information technology revolution that transformed the way in which we live, work, and play (Zacharakis, Bygrave & Corbett, 2016).
Moore (1986) and Bygrave (2004) developed a four-stage model depicting the entrepreneurial process. The process begins with recognising an opportunity from a business problem and creating a business concept that articulates it. For the first steps, the entrepreneur (1) builds a concept to solve the business challenge; (2) fashions a story that conveys the meaning of the new venture,  and (3) prepares a presentation that tells the story and explains the concept to potential customers, investors and partners. After testing the concept with stakeholders, the entrepreneur may go on to develop a complete business plan.

Requirements
This is an individual task. Students will be required to: a). undertake research and create a poster presentation which champions a new IT business concept, and b). record a video of an oral presentation discussing your business concept.

Poster Presentation
Specific criteria for the poster includes:
• Details of your name, student ID number, course ID, title of work, lecturer/tutor name, and date submitted.
• Business plan content sections:

o Operations plan – Identify the problem and discuss the business opportunity that may address it, showing an understanding of the market and potential customers. Also
discuss business details, registration details, premises, organisational chart, management and ownership, key personnel, products and/or services, innovation, insurance, risk, legal considerations, operations and sustainability (as appropriate).

o Marketing and social entrepreneurship plan – Define your marketing strategy this should include, target market, market segmentation, unique value proposition, SWOT
analysis, marketing mix and marketing communication and social media (includes details of marketing tools and advertising approach).

o Financial plan – Explain the business/revenue model that your will utilise to realise the opportunity. Produce a projected budget, this should include all revenue and expense projections for the first 12 months. Indicate all sample costs such as registrations, insurance, plant and equipment, office equipment etc. (as appropriate).

o Strategic plan – Provide a mission statement. Explain your long-term strategy beyond 12 months, indicate your business goals.

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