ITECH1103 - Big Data and Analytics - Report Writing Assessment answer

Assessment Task:

Analytic Report: Learning Outcomes Assessed: A3, K3, K6, and S2: Purpose: The purpose of this task is to provide students with practical experience in working in teams to write a data analysis report to provide useful insights, pattern and trends in the chosen/given dataset. This activity will give students the opportunity to show innovation and creativity in applying SAS Analytics, and designing useful visualization and predictive solutions for various analytics problems.

Project Details: This is a group assignment and you will complete the task with your team. Your team will be made up of at most 3 members who are all enrolled in the same laboratory – the teams will be allocated by your tutor. It is expected that each team member will contribute equally to the project. Your team will use SAS Visual Analytics to explore, analyze and visualize the dataset provided. You will receive feedback on the draft about presentation choices, content, analysis, and style. The aim is to use the data set allocated to provide interesting insights, trends and patterns amongst the data. Your intended audience is the CEO and middle management of a Retail Company. In addition, each individual team member will write a short reflection as part of the report on their individual experience on working on the project.

Tasks 

• Task 1- Background information - Write a description of the dataset and project and its importance for the organization. Discuss the main benefits of using visual analytics to explore big data. In this, you should include a justification for using the visualizations that you will use and how they have been successful in other similar projects. This discussion should be suitable for a general audience. The information must come from at least 6 appropriate sources (2 per student) be appropriately referenced. [2 to 3 pages] 

• Task 2 – Reporting / Dashboards - For your project, perform the relevant data analysis tasks by answering the guided questions provided (see Appendix for questions and dataset) and, identify the visualization you need to develop. Note: remove any missing data points from your visualizations where possible/suitable 

• Task 3 – Additional Visualizations - In addition to the guided questions, it is expected that each student will provide at least two other visualizations of the data (i.e. for a group of 3 students this is 6 extra visualizations). These additional visualizations will be judged in terms of quality of the findings and complexity of analysis

• Task 4 – Justification -Justify why these visualizations are chosen in Task 2 and 3. Note: To ensure that you discuss this task properly, you must include visual samples of the reports you produce (i.e. the screenshots of the BI report/dashboard must be presented and explained in the written report; use ‘Snipping tool’), and also include any assumptions that you may have made about the analysis in your Task 2 (i.e. the report to the operational team of the company).[1 to 2 pages] 

• Task 5 – Discussion of findings – using the visualizations created discuss the findings from the data set. In this discussion, you should explain what each visualization shows. Then summarize the main findings. [3 to 4 pages] 

• Task 6 – Executive Summary – summary of the data analysis including a brief introduction, methods used and a list of the key findings

• Task 7 - The Reflection (Individual Task) - each team member is expected to write a brief reflection about this project in terms of challenges, learning and contribution

Guided Questions 

1. GROUP TASK: Create a data dictionary for the data source by the group.

2. How many product categories are in the database?

3. What are the top 10 products with respect to All countries?

4. What are the top 10 countries with respect to product frequency?

5. What are the top 10 products from Australia in terms of frequency?

6. What are the top 5 days with respect to most numbers of orders placed by the customers?

7. What are the top 3 and bottom 3 suppliers in terms of the quantity ordered?

8. Which product line is most and least popular in terms of frequency and quantity ordered?

9. What are the top 5 countries with respect to each product line?

10. What is the quantity ordered by order type and continent name?

11. What are the number of suppliers and orders for each product line?

12. What is the trend of orders placed over the year?

13. What are the most appropriate predictors of the quantity ordered? Hint- use decision tree

14. Create a geo-map of the supplier's countries?

15. Create a cluster analysis of products related data.

16. What are the days to delivery for each product line item in each continent?

17. For the above question, what are the top 3 suppliers in terms of days to delivery?

18. Draw a bubble plot to show the number of orders with respect to days to delivery.

19. What is the correlation between quantity ordered, cost, retail price and discount in per cent?

20. What is the quantity ordered with respect to the product line and supplier country?

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