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ITECH2304 - ERP or CRM systems - SWOT Analysis - IT Assessment Answer

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Highlights

Subject Code: ITECH2304 Internal Code: E_AI_DHDE_AFG

IT Assessment Answer

TASK:
  1. Description of Assignment:
The purpose of this assignment is to enable students in teams to review and examine appropriate information system solutions for an organization within an industry. The findings of your study will be presented through:
  1. A group report
  2. Interactive presentation.
Teams will comprise of two (2) students per team. If it is necessary, with the approval of your lecturer, you can consider forming a team of three (3) students per team. An organization can be selected from the world’s 500 largest companies. Upon selecting one of the organization within an industry, you are required to complete the following requirements:
  • Industry background: Review the industry involved and provide a comprehensive review of the industry sector, including history, current environment, and transformations and future scope.
  • Business model and environment: identify the business model that the organization is adopting as well as identifying their target audience and business scope, using the following analysis methods conduct an analysis of the chosen business.
o SWOT (Strengths, Weakness, Opportunities, Threats) analysis. o Porters 5 forces.
  • Propose and appraise the organization’s IT infrastructure based on the previous business model and environment analysis.
  • Review ERP or CRM systems (select either ERP or CRM) available on the market, including an overview, advantages and disadvantages of the systems.
  • Select and justify an appropriate ERP or CRM system for the organization form the systems that you have reviewed, and discuss the following:
o How the organization will use your selected ERP or CRM system to gain an additional advantage over its competitors. o How can the ERP or CRM system be improved to better suit the organization? o Elaborate and discuss any emerging technologies which can be integrated into the selected system to promote the business. o Explain how you anticipate these emerging technologies will be evolving in the future within this industry or area.
  1. The report:
The report will take the form of a well-researched academic report of approximately 3000 words for a team of 2 students (If there are three students in the team, you should negotiate the word length for your report submission). Diagrams or tables are encouraged to be used to support your statements. The report should be well supported with appropriate references from reliable sources. You should include academic journals, books, theses, trade magazines and well-respected sources of related Internet materials that you find relevant. Please note – Wikipedia is NOT considered a reliable source to quote in an academic document of this type, without backup from other well-reputed sources. Your report should present as a collective effort, not a series of submissions by various team members. It is expected to FLOW as one document. Each team member’s contribution should be clearly identified in the report, with a notation about which section he/she wrote about. The structure of your report should include the following:
  • Executive Summary *
  • Table of Contents *
  • Introduction * (Provide a general overview of the what you intend to write about in the rest of your report)
  • Industry background
  • Business model and environment (Business model type, target audience)
o SWOT analysis and discussion
  • IT infrastructure
  • ERP or CRM system review
  • Selected ERP or CRM justification and discussion
  • Conclusion/Summary
  • Reference list * (APA style)
3. The Presentation For the presentation component of this assessment, your team will focus on the selection and justification of the ERP or CRM system as well as the emerging technologies. You may present “live” or choose to create a presentation through another medium to show the team’s contribution. Each presentation is expected to take between 15 minutes and 20 minutes. You will be stopped after 25 minutes, so please time your presentation accordingly. Please cover the following areas in your presentation in whatever creative form you choose. Check the marking guide below for the presentation – two major areas you are marked on are the use of technologies to prepare your presentation and the creativity of your presentation. This is required but does not carry marks. This should include details of how you will present, what technologies and formats you will be using, and who is doing which parts of the presentation. In addition, any web sites you used, or any place that you uploaded information must be indicated in this report. All team members must contribute almost equally to the presentation, and each team member's contribution must be clearly indicated in the presentation plan that is submitted to the lecturer. You should follow the following structure:
  • Introduce your presentation by giving details of your team members, the organization and industry that you have selected.
  • Communicate to the class the background of the organization and industry.
  • Present the selected ERP or CRM system with justifications.
  • Present the emerging technologies that will promote the business of the organization in the industry. Do this in any a way that works best and is the most creative.
  • Conclude your presentation by summing up and giving time for questions.
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