ITECH5500: Professional Research and Communication- Report Writing Assignment

Internal Code: MAS1099

Report Writing Assignment:

Question: This is an early intervention task worth 10% of the course. The purpose of the early intervention task is to make sure that you are engaging and on track to pass the course. This task consists of a series of questions that go over the material that we covered in weeks one to four. They require you to think carefully about the material and tell me YOUR thoughts on what the answers should be and justify your answers where necessary. This is an individual assignment that you are expected to complete by yourself. All outside sources of information must be acknowledged. 2. This question continues from question 1. Let’s assume that the survey is not necessarily answered by every customer. If a customer wishes to fill out the survey they need to go to the relevant web page on the store’s web site. This way the store can automate the collection and analysis of data. Does the data collected provide a true reflection of the perceptions of all of the store’s customers? Why or why not? Justify your answer. (Note: this is not a simple yes/no answer. There may be times at which the data is more reliable than others) 3. We discussed four types of quantitative data in class – nominal, ordinal, ratio and interval. What types of data are collected from each of the following questions? Justify your answer. a. Gender i. Requires one of two responses – male or female b. Fahrenheit thermometers i. Collects values representing temperatures in Fahrenheit c. Kelvin thermometers i. Collects values representing temperatures in Kelvin d. The number of items a customer buys i. In whole numbers e. Bank account balances (careful with this one) 4. Assume you are the coach of a local sports team. You believe it is possible that drinking orange juice three times per day, for four days each week, might make the players perform better in the game at the weekend. Explain how you could test this hypothesis in each of the following ways: a. As a descriptive non-experimental study b. A quasi experimental study c. An experimental study Which of the studies would give you the firmest evidence of whether your theory is correct? Justify your answers.