Japanese Company CKD - Vertical Farming - Asian Automation Markets - Management Assignment Help

Assignment Task:

You are the Head of Market and Competitive Intelligence of an Automation specialist: The Japanese company CKD. You are thinking about extending your business in the fast-growing industry segment: Agriculture (by extending your automation product portfolio for this area). You are especially interested in the sub-industry segment of Indoor Agriculture in Japan. Before making the final decision on your investments you want to have a clear picture of the industry segment: Agriculture and Indoor Agriculture in Japan today and in the future – e. g. state and evaluate the different sub-industry segments, production processes and areas of automation in the individual process steps per sub-segment, market sizes per sub-segment, main players in the equipment/machine area, product offers of your competition (Festo and SMC), future possibilities of marketing your product offer (e. g. exhibitions) etc.

1. Please analyze the segment  Agriculture (at least 3 sub-segments) and Indoor Agriculture in Japan (see above) and give an outlook until 2025 (if possible)

2. Give an overview of the degree of automation in the 3 sub-segments (per production process step) and in Indoor Agriculture (per production process step)

3. Give an overview of your own company and your two main competitors – …with regard to the main three financial KPIs and their capabilities in Agriculture / Indoor Agriculture

4. Evaluate today and future opportunities of robots in the area of Agriculture - especially highlight the different usage areas of robots in the different subsegments, what are future trends etc.

5. The Asian Automation Markets are very dynamic, especially China and Vietnam. Therefore, you want to set-up a “Market and Competitive Intelligence (MCI)” organization in China and in Vietnam, which provides “advanced intelligence” to your company. Please make a proposal for the set-up of such an MCI unit. The main target group of the MCI organization in China and Vietnam will be the general management, sales organization and product mgmt. entities. Which “MCI products” would you develop and disseminate to this target group?

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