Highlights
Answer all questions
Question 1 Briefly describe the industry JGH operates in and conduct an analysis of the external environment using a PESTLE and 5-force model. A table format is fine, as are dot points so long as you clearly describe each point
Question 2 Discuss how the information you found in the PESTLE will potentially influence the 5-forces in the future. Conclude your discussion with a list of opportunities and threats
Question 3 a) Using the value chain as a guide, identify JGH’s strengths and weaknesses. Combine these with the opportunities and threats you found in Question 2 and do a TOWS analysis. A table format is fine
b) After reflecting on your analysis, identify what you believe is the most appropriate competitive strategy for JGH and discuss the factors that influenced your decision. Conclude with a set of recommendations that JGH will need to follow in order to make your strategy a success
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