JNB512 - International Trade and Logistics Management - University of Tasmania

Assignment Task

Question 1

This question builds on and completes your Market Entry Plan that you commenced during the semester. Please include a brief summary of Parts A and B of your Market Entry Plan assignment submissions. This should be included as an appendix and will be excluded from your exam word count.

Finalise your Market Entry Plan by addressing a) and complete b) for reflection. Academic references are required to be incorporated into this response, to inform and support your arguments.

a) How would your recommendations of the country and market entry option impact the firm in terms of its organisational structure, functions and processes, products and services, competencies and resources, and how should senior management address these?

b) Reflecting on the Market Entry Plan research and preparation you have completed for your assignment submissions and Part a) above, explain how this process has specifically assisted you to develop an applied understanding of the strategic management of a global business

Question 2

Manounya is an emerging economy in Asia with a population of 80 million. In the last two decades, the country has developed a strong manufacturing industry covering a wide range of consumer products. The country has a large middle-class population as a result of its rapid economic growth with GDP per capita reached USD20,000 in 2021. The overall education level in the country has been steadily improving keeping pace with the economic development with a large pool of skilled people. To further strengthen the nation’s manufacturing capability and transform the industry to a high-tech based one, the Manounya government has developed long-term strategies to encourage investment that will facilitate the transformation, including providing incentives to attract direct foreign investment.

However, in the past two years, there have been increasing political tensions between Manounya and Australia. Using the Manounya scenario and any assumptions that are deemed necessary and appropriate, discuss the opportunities for an Australian company specialised in developing high-tech medical equipment to expand its business to Manounya as part of its internationalisation strategy and the possible risks involved in such an endeavour.

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