John Readings Bookstores National Business Plan - Management Assignment Help

Assignment Task

Products/services
John Readingsstarted out as a Bookstore supply to the Australian consumer market. It now has upward of 850 stores throughout Australia and New Zealand, a booming online business (with associated warehouses and distribution centres) and has recently launched a publishing arm that focuses on Australia authors and also distributes titles to other bookstores globally.
The Market
Target market
The market has been divided into three target markets or segments: 
1. Home entertainment,
2. Authors, and 
3. Bookstores and other retail outlets.
Marketing strategy
John Readings takes a two-pronged strategic approach, characterised by product and service differentiation along with select targeted marketing activities.
The Future
Vision statement
Within five years, John Readings will lead the bookstore and publishing market in Australia and be a recognised global player.
Strategic directions for FY 2019 – 2022
John Readings strategic directions are to:
? Increase sales revenue and gross profit,
? Maintain or increase market share,
? Control direct and indirect operational costs,
? Maintain superior product and service quality standards, and 
? Establish the company’s reputation as a socially and environmentally responsible company.

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