Kevin Johnsons Leadership Style Case Study - Leading Business Organisations - Management Report Writing Assessment Answer

Assessment Task:

Kevin Johnsons Leadership Style Case Study Management Report Writing Assessment Answer

2. Assessment Brief

This assessment is in two parts.

2.1. Part 1 – Reflection on Leadership for Aspiring Leaders

You are required to reflect on the following questions and then to produce short answers for each of the sub-questions together with four Powerpoint slides using the format provided within the proforma document.

1. Why do aspiring leaders need to have a clear understanding of leadership theories and organisational behaviour?

2. What are the main contributions that individuals, leaders and stakeholders make in creating and executing the mission and vision of an organization?

3. Why do aspiring leaders need to understand a broad range of potential leadership strategies (and specifically change management strategies) in order to maximise organisational potential in a variety of different business contexts?

4. Why do aspiring leaders need to be able to critically evaluate a range of motivational (employee engagement) theories within a specific organisational context?

5. Complete the attached ‘Potential Leadership Style’ Questionnaire and answer the following questions:

How would you define your potential leadership style?

What are your key strengths?

What are your key challenges?

What personal development do you need to undertake in order to develop your leadership ability?

Present the above as a Powerpoint Presentation utilising the slides provided.

2.2 Part 2 – Management Report based on a critical evaluation of the President & Chief Executive Officer of Starbuck’s Leadership Style

You are required to prepare a management report based on the following insight into Kevin Johnson’s current leadership style and the business context in which he is currently operating.

Kevin Johnson’s Leadership Style

Kevin Johnson is president and chief executive officer (CEO) for Starbucks. A passionate servant leader he proudly carries on Starbucks legacy of human connection, driving the company’s core strategies for growth and being of service to the more than 330,000 partners who wear the green apron around the world.

He graduated from New Mexico State University with a bachelor’s degree in Business Administration. His career spans more than thirty years, scaling global businesses, including sixteen years at Microsoft and five years as CEO of Junipexteenr Networks. In 2008, he was appointed to the National Security Telecommunication Advisory Committee where he served presidents George W Bush and Barack Obama. His commitment to innovation and following his heart extends beyond the world of business. He was a founding board member of NPower, an organization that provides nonprofits with access to technology and the skills needed to fulfill their social missions. He is also involved with Catalyst (a leading nonprofit focused on expanding opportunities for women in business) and supports Youth Eastside Services, one of the largest providers of youth and family counseling in the Seattle area.

Johnson joined Starbucks in 2009 serving on the company’s board of directors during a period of record-setting transformation and growth. He was appointed President and Chief Executive Officer in April 2017 succeeding Howard Schultz the man credited with creating Starbucks’s global brand. He is currently responsible for leading the global operating businesses as well as core support functions such as marketing, human resources, technology and mobile and digital During his first few months as CEO he would often preface meetings by saying: “I’m not Howard I’m Kevin” and he has since set about revitalising the company’s financial performance as well as tackling some challenging ethical issues.

Your management report should contain the following:

a. A short introduction explaining the contents of the report.

b. A succinct overview of the ‘servant’ leadership style and the challenges associated with practicing it in the volatile, uncertain, complex and ambiguous (VUCA) environment typical of the 21st Century.

c. A critical evaluation of Kevin Johnson’s leadership style (using the appreciative inquiry technique) focusing on Starbucks improved financial performance, its ethical challenges and the views being expressed by some of its current and former employees.

d. Why does Johnson have such a strong personal brand as an effective global leader?

e. Provide two recommendations as to what you believe Johnson could do to build on his current success and maintain Starbuck’s sustainability and competitive advantage.

f. A short conclusion expressing your view as to whether Johnson is an effective role model for aspiring leaders.

2.3 Presentation

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