KFC - Case Study - Entrepreneurship - Management Assignment Help

Assignment Task:

Task:

SECTION A: CASE STUDY

Question No: 1
Answer All Questions (10*2 = 20 Marks) Study the case given below and answer the questions given at the end. KFC, faced immense resistance from politically active consumer groups when it opened its operations in India. One group proclaimed that opening KFC outlets in country would propagate "junk-food" culture. Some proclaimed that " return of imperialistic powers" and was attempt to "Westernize eating habits" of Indians Overzealous local authorities in Bangalore used city law restricting use of MSG over certain amount as pretext for temporarily closing down outlet, despite fact that authorities did not even have equipment to measure MSG content in proportions stated in law. In capacity city of New Delhi KFC outlet was temporarily closed down because food inspector found "house-fly" in restaurant. Both of issues got resolved through legal orders issued protecting interests of outlets.
 

Questions:
A. Examine impact of social and political environment on a firm's operation in int’l markets.
B. As a Country Manager Indian KFC, what steps will you take in this situation?

SECTION B: Short Essay

Answer any Four (4) out of Six (6) Questions (4X10 = 40 Marks)
2. An entrepreneur may find opportunities through changes in business environment. Explain
3. Trace the evolution and growth of entrepreneurship in Malaysia.
4. Can the activation of innovation and entrepreneurship protect the national economy from the forecasted slowdown in economic growth?
5. What is the best policy that contributes to the incorporation of young workers into the labor market?
6. How to effectively use community building as a strategy in startups?
7. Discuss the various functions of customer value chain and also the service phases and attributes.

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