Kids’Eats Case Study - Report Writing - Management Assignment Help

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Assignment Task:

Case Study

? Kids’Eats is an Australian responsible foods company focused on wholesome foods for infants (aged between 0 to 12 months), toddlers (aged between 12 to 36 months), and pre-schoolers (aged between 36 months and five years).

? A recently launched initiative is a campaign working directly with primary schools as well as children’s organisations to educate primary aged school children about healthy foods and healthy eating.

? The company has experienced significant domestic growth in the last eight years. Turnover increased from AUD$3.5 million in the financial year 2012-2013 to AUD$40 million in the financial year 2018-2019. In the same period the number of employees also increased from 10 to 30.

? Since March 2020, however, COVID-19 has somewhat stalled the growth of the business. The Kids'Eats management teams is now considering the need to look for an overseas market to maintain future growth momentum. To that end they have examined numerous potential international target markets and shortlisted two countries - India and China.

The task

? You have been asked to prepare a report (2500 words) for the company’s executive evaluating the risks and opportunities in each of these two countries and recommend the best destination for the company.

? For this task, you will need to read materials beyond your text and readings. As a guide you should include 15 references which may include academic sources, government websites, and reports published by international organisations and consultancies.


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