Kim and Mauborgne : Innovation For New Markets - Management Assignment

Internal Code : MAS3629

Management Assignment

Scenario : Increasingly, creation of new market value is becoming central to successful innovation .You are required to select an industry in a market of your choice in order to apply Kim and Mauborgne (1999)’s New Value Curve for creating new market value. Question -

• Identify an industry in a market where new market value creation has been undertaken
• Articulate and justify the role of new market value creation in the context of your selected industry
• Evaluate the strategies that have been used to create new market space in this industry