King Edward VII College Case Study - Business Assignment Help

Assignment Task :

Appendix 1 – King Edward VII College Case Study
King Edward VII College has been operating for 5 years. The College is based in Melbourne CBD and has an additional campus in Sydney. The College offers a range of courses in management, marketing, human resources and international business. It currently has around has around 500 students enrolled across all of its courses. Courses are offered at all levels, from Certificate II to Graduate Diploma. 
King Edward VII College is very popular due to its competitive pricing structure, innovative teaching methods and state of the art facilities. 
The College currently employs 24 staff members that include the CEO, a Marketing Manager and Marketing Assistant, Promotions Officer, Human Resources Manager, Operations and Finance Manager, Administration Manager, Office Assistant, Receptionist, Academic Manager, Student Services Officer and approximately 14 trainers. 
As the Marketing Manager for the company, you are allocated a budget each year to spend on marketing.
This year the budget you have been allocated is $25,000, which is approximately 10% of revenue. Your budget does not include salaries and wages of staff, which is accounted for through another cost centre. 
Your marketing plan for the year includes the activities below. The amounts in brackets are your cost projections for each activity:
• Redesign web site to improve branding ($5,000)
• Design and implement an incentive scheme for referrals by students ($2,400)
• Conduct a TV advertising campaign ($10,000)
• Online communications: newsletters, websites. Blogs, Twitter (zero cost: staff time only)
• Stand at VCE Careers Expo 2020 (Stand package $3,300)
• Develop and publish 2020 promotional brochure ($1,500)
• Sponsor community organisation to improve local community profile ($2,000)
• Contingency amount ($800)
 

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