KIT714: Research Principles - Qualitative Data Analysis Technique - IT Assignment Help

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Assignment Task:

Description: 
This practical exercise will engage students in a qualitative research exercise that will enable them to directly deploy skills, tools and techniques covered in the unit. Each student will be required to complete the exercise and prepare a written report that displays their level of research understanding and competence in qualitative data analysis and interpretation.

Objectives of Assignment:
• To increase understanding of the skills required to collect, analyse and interpret qualitative research data;
• To increase understanding of the relationships between data collection, data analysis and data interpretation when conducting qualitative information systems research;
• To develop skills and competence in the conduct of qualitative information systems research;

Background:
Qualitative research comprises 'an array of interpretive techniques which seek to describe, decode, translate and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world' (Van Maanen:1983:9 - cited in Ticehurst & Veal:1999:94). 'The motivation for doing qualitative research…comes from the observation that, if there is one thing which distinguishes humans from the natural world, it is our ability to talk! Qualitative research methods are designed to help researchers understand people and the social and cultural contexts within which they live [and work]. Kaplan and Maxwell (1994) argue that the goal of understanding a phenomenon from the point of view of the participants and its particular social and institutional context is largely lost when textual data are quantified.'

Scenario:
You would like to investigate the experiences of smart phone users with different types of text input assistance (eg. Predictive text algorithms, autocorrect or no help). You would like to determine if their preferences for text input assistance is dependent on a specific situation or other contextual factors.

Requirements:
1. In line with adopting a research philosophy with a subjective ontology and an interpretivist epistemology, describe which Qualitative Research Strategy you would adopt for this investigation and your reasons for choosing this. Please state clearly any assumptions that you have made.

2. Describe your plan for data collection. You can choose one or a combination of the following data collection techniques. Depending on your choice of data collection techniques, please address the following questions:

a. Interviews
i. What type of interview is appropriate? Describe this type of interview and justify why you have chosen this.
ii. Develop and present the question frame for this study. Describe the reasons for the content and specific types of questions that you have decided to include.
iii. Describe in detail how you will carry out the interview with appropriate justification.

b. Observations
i. What type of observation is appropriate? Describe this type of observation and justify why you have chosen this.
ii. Develop and present your observation guide showing what you intend to focus your observation on.
iii. Describe in detail how you will carry out the observation with appropriate justification.

c. Focus groups
i. Describe what focus groups are and justify why you have chosen this.
ii. Develop and present a focus group discussion guide showing the topics that you would like to be discussed in the focus groups.
iii. Describe in detail how you will run your focus groups with appropriate justifications.

3. What Qualitative Data Analysis technique will you use to analyse the data that you have collected? Describe this technique and justify why you think it is appropriate.


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