Kitkat in Japan: A Trajectory for Future Growth - Marketing Assignment

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Internal Code: My Uni Paper8

A Trajectory for Future Growth

Questions:

In what way were Nestle Japan’s responses to the triple disasters that hit Japan on March 11, 2011authentic and true to the overall KitKat branding message?
What strategic options exist for the overall KitKat brand to further enhance the performance of the premium branded Chocolatory stores and the products available through them?

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