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Digital Audit and Customer personas Assignment Help

Assessment details

In response to a ‘real world’ client brief which will be presented in Week 1 during the lecture, you are to research and prepare a Digital Audit and Customer Persona. This document will form the starting point for your other two pieces of assessment in this unit.

You are to complete a digital audit of your client’s digital offerings (ie web site, Facebook site, Twitter presence etc). In this audit (using the template provided) you are to evaluate and rate your brand's digital strategy and the extent that the brand has effectively utilized their digital offerings. You are to provide recommendations as to how this may be improved.

The Digital Audit and Planning Portfolio will consist of four components which are

1. Introduction
2. Digital Audit using the template provided on Blackboard
3. Customer persona and Consumer Insights as well as a product and competitor overview
4. Recommendations

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