Highlights
Scenario
You are a mid-level manager at UrDevice a company that aims to revolutionise mobile phones and tablets. The CEO, Mrs Dee Zasterm, is a believer in alternative system and has been watching the progresses of Ubuntu for years, she also noted that Jolla received a lot of publicity with their phone and tablet. Inspired by the crowdfunding success of Jolla, Mrs Dee Zaster former UrDevice 1 year ago, believing that there was a market for a cheaper alternative than the market leaders (iPhones, Samsung, etc) with a more efficient operating software than iOS and Android.
UrDevice understand that the market in Advanced Economies such as USA, UK, South Korea and Japan is already dominated by the big ones and consequently you are looking as developing economies in order to make a name for yourself, you are thinking about one of the BRICS countries (Brazil, Russia, India, China, South Africa) due to the sheer number of potential customers. In addition, and although the company is based in London, you believe that production for hardware and even the programming should be delocalised to cut the cost down.
Task 1 of 3 – Report (AC1.1, 1.2 & 1.3)
Instructions:
Prepare a memo concerning the impact of globalisation and the expectations:
1. Using PESTLE as a framework (and using examples) explain the effects of globalisationon national economies
2. Evaluate the role of the EU and International institutions (e.g. IMF, WTO, etc.) onbusiness organisations
Delivery and submission:
- 1x memo
Task 2 of 3 – Presentation (AC2.1, 2.2, 2.3, 3.1, 3.2 & 3.3)
Instructions:
Prepare and deliver a presentation meeting for Mrs Dee Zaster regarding corporate governance and Corporate Social Responsibility.
1. Given the current economic environment, review various ethical, moral andsocio-cultural issues (including responsibilities to employees) affecting global organisations.
2. Compare and contrast organisational approach to ensuring positive policies of ethics and maintaining workforce diversity
Task 3 of 3 – Report
Instructions: Select a BRICS country (Brazil, Russia, India, China, and South Africa) and prepare a report in which you should have:
1. An introduction in which you should analyse the significance of consumer protection laws and online trading in your chosen country.
2. A section providing a summary of the consumer protection laws and online trading,
3. Conclusions as explaining what UrBusiness should do to comply. You should howevernot limit yourself to the legal requirements and should investigate the measures taken by competitors such as Jolla, Apple and Google in order to create appropriate policies
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