LB5202: Marketing Management - Woodfordia Inc. Case Study - Marketing Assignment Help

Assignment Task:

• SLO1 Understand marketing from a holistic perspective within the organization.
• SLO2 Analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan
• SLO3 Understand and apply the strategic planning and marketing decision process.
• SLO4 Critically evaluate and apply marketing principles and theories to selected; real-life organizations and case studies

Our marketing problem to resolve in the marketing report will be to: -

• Identify ways in which Woodford Folk Festival can increase interstate visitors to the festival over the next 3 years (2020/21, 2021/22 & 2022/2023) to increase WFF and Queensland tourism economic benefits.
• Identify, describe and quantify TWO potential target market segments. Select one of the market segments for detailed planning
• Create a marketing plan (supported by WFF information provided, marketing theory and other information gathered from secondary sources) to attract the selected target market segment. 
• The marketing budget for this campaign will be a maximum of $60,000 comprised of $20,000 for 2020/21, $15,000 for 2021/22 and $15,000 for 2022/23. The 3-year marketing plan MUST show an overall financial return on investment to Woodfordia Inc. over the 3-year period. It is expected that, by the end of 2022/23 the marketing costs incurred of $50,000 will be recouped through ticket sales and that at least an additional $50,000 in Box Office or other revenue will be gained as a result of the marketing plan (overall increase in revenue of at least $50,000).
• All marketing proposals should include draft examples of any proposed creative content as an appendix e.g. YouTube, storyboard, mock-up of any print media etc. 

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