Highlights
1. Instruction
You have to write an essay with several parts (no headings):
In the first part of your essay, in your own words, discuss what is meant by the notion Mediatization and how it is different from Mediation. Provide an argument for why the notion of Mediatization is useful to lens through which we are able to analyze broadly the news (draw on lecture notes, readings and your own research).
In the second part of the essay, select two different news stories and analyze how the stories mediatize language, ideology and hegemony. Make sure you give due consideration to the production, content, and the likely reception of the selected news stories.
In the final part of your essay, reflect critically (as such argue) on whether the way in which the stories mediatize language, ideology and hegemony represents a free press in a democratic South Africa.
Ensure you attach copies of the news stories or provide information on the links to those stories (as well as the date you visited the link) as the last section of the essay.
1. The essay demonstrates:
A high level of knowledge and a full understanding of the topic;
A high level of discussion of the Mediatization framework, followed by an excellent argument for why Mediatization is a useful lens to analyze the news, followed by an excellent application of the Mediatization
Framework and analysis of the selected news stories and how the stories mediatize language, ideology and hegemony, followed by an excellent conclusion with critical reflections.
A clear structure and coherent argument throughout; will offer full support for all points made;
Makes use of a good range of primary and secondary sources; is well presented throughout and will conform fully to academic standards. These include clear and appropriate referencing, correct spelling and punctuation.
2. The essay demonstrates:
A good level of knowledge and a good understanding of the topic;
A very good discussion of the Mediatization framework, followed by a very good argument for why Mediatization is a useful lens to analyze the news, followed by a very good application of the Mediatization Framework and analysis of the selected news stories and how the stories mediatize language, ideology and hegemony, followed by a very good conclusion with critical reflections.
Has a clear structure and coherent argument throughout, clearly identifying the key issues;
Offers full support for most of the points made;
Makes use of an adequate range of primary and secondary sources, is largely well presented and will largely conform to academic standards. These include clear and appropriate referencing, correct spelling and punctuation.
3. The essay demonstrates:
Reasonable knowledge and understanding of the topic;
A competent discussion of the Mediatization framework, followed by a good argument for why Mediatization is a useful lens to analyze the news, followed by a good application of the Mediatization Framework and analysis of the selected news stories and how the stories mediatize language, ideology and hegemony, and an acceptable conclusion with critical reflections.
Shows some attempt at a clear structure although the line of argument may not always be clear and coherent;
Offers some support for most of the points made;
Makes use of a limited number of primary and secondary sources; is largely well presented, but maybe unclear or inappropriate, and may not conform fully to academic standards. These include clear and appropriate referencing, correct spelling and punctuation.
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