Lead and Manage Organisational Change - Business - Case Study Assignment Help

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Case Study: Margaret House, CEO of Bounce Fitness and the Board of Directors are keen to have the four Centers registered with Fitness Australia (www.fitness.org.au). They feel that standards required to be met as a registered fitness center would not only ensure the credibility of the organization in the eyes of the public but would provide goals for the Centre Managers and teams. Registration will require meeting the Code of Conduct for the state in which each Centre is located and ensuring that all trainers meet, or immediately undertake training to meet, certain standards. Information about the registration can be obtained by going to the Fitness Australia website and clicking on the Register Your Fitness Business tab. The Codes of Conduct for each State are also linked here if you scroll down the page. The minimum educational qualification required by Bounce Fitness for all trainers is the Certificate III in Fitness Instructing and all trainers must hold this to continue to work as a trainer of classes and individual clients. At this point in time, this has not been consistently applied. In Cairns all are qualified, in Brisbane two (2) need the basic training, and in Melbourne there is one (1). It is intended under the change management initiative that all trainers, once they have completed the basic training will continue to pursue further training, the Certificate IV and Diploma, annually as personal development. Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one (1) paid hour per week for study leave. Bounce Fitness will also reimburse travel and accommodation for compulsory study attendance sessions. You can get more information on this at the Fitness Australia website under the Fitness Careers / Get qualified tab. It is expected that the change management process will be fairly smooth if adequate measures are taken and the process is well managed. The major resistance will come from the three (3) trainers who do not have this qualification and have learned through experience. That is why they do not have it now. They will also not want to participate in the further training initiative. If the whole standardization process is not managed carefully, there is potential for dissatisfaction and all Centers may not comply with the standardized procedures. This is a major concern for the Executive; hence your recommendations are crucial. In essence, Bounce Fitness’ continuous improvement policy encapsulates the organization’s commitment to ensure that there is systematic continuous improvement of its operations, management systems, training, life coaching and activities through consultation with staff, clients, stakeholders and external experts In addition, the organization believes in the importance of quality to achieved sustained, profitable growth by providing services that consistently satisfy the needs and expectations of its customers. This level of quality is achieved through the adoption of a system of procedures that reflect the competence of Bounce Fitness to existing customers, potential customers and independent auditing authorities. Apart from that, Bounce Fitness has planned its business strategy to: • Open a new Fitness Centre in Perth within two years • Existing Bounce Fitness Centres will continue to show an above-market return on investment through excellence of facility, staff and operational management • Invest greater time in customer relationship management and through continued provision of excellence in service and equipment Task: 1 You are required to identify strategic change requirements and opportunities for Bounce Fitness •

• List Provide the by what a discussing brief are review the with strategic how a this Manager changes objective (your required would trainer enable would the assume organization this role) to increase the following: its business performance
• Provide a brief review on the organization’s policies
• Provide a brief review how this objective would enable the organization to identify performance gaps and strategic change requirements a. To maintain an effective Quality Assurance System

2. Consider any patterns or trends that may impact the fitness industry (use the PDF document labelled Fitness Australian’s published reports to support your discussions). Please ensure that answers include numeric (use of percentages or numbers) content along with your explanation. 3. Identify what are major operational change requirements (in relation to the case context which focuses on its need to be registered with Fitness Australia) and its cost-benefit analysis on the following; Task: 2 You are required to conduct a meeting with senior management of Bounce Fitness as a demonstration on developing and propose a change management plan covering: • A stakeholder communication and education plan to promote the benefits of the change to the organization and to minimize loss • Ensure that activities are clearly spelled out in the said plan to relevant individuals/ groups.

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