Leading Business Organisation - Kevin Johnson’s Leadership Style - Management Assignment Help

Assignment Task:

1. General Assessment Guidance 

• Your summative assessment for this module is made up of this Coursework submission which accounts for 100% of the marks 
• The deadline for submission is 28th April 2020  by 23.59. Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
• For the written coursework, the submission word limit is 3,500 words. You must comply with the word count guidelines. You may submit LESS than 3,500 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.

2. Assessment Brief

This assessment is in two parts.
   
2.1. Part 1 – Reflection on Leadership for Aspiring Leaders:
   
You are required to reflect on the following questions and then to produce short answers for each of the sub-questions together with four Powerpoint slides using the format provided within the proforma document.

1. Why is a systematic understanding of leadership theories and organisations beneficial for aspiring leaders?
a. What are the two fundamental questions that leaders need to ask themselves? 
b. What are the two key aspects of leadership? 
c. What is a leadership theory (style)? 
d. Name two very different leadership styles that are appropriate for the current volatile, uncertain, complex and ambiguous (VUCA) business environment. 
e. Why do aspiring leaders need an in-depth understanding of a range of leadership styles? 

2. Why is an ability to evaluate the contribution that individuals, leaders and stakeholders make in creating and executing the mission and vision of an organisation important for aspiring leaders?
a. What is an organisational mission and vision? 
b. What contribution do individuals typically make in executing the mission and vision? 
c. What contribution do leaders typically make in executing the mission and vision? 
d. What contribution do stakeholders typically make in executing the mission and vision? 
e. Why do aspiring leaders need to be able to evaluate the contributions of the above?

3. Why is an ability to apply appropriate leadership strategies (including change management) in order to maximise organisational potential in a variety of different business contexts important for aspiring leaders?
a. What is a leadership strategy? 
b. What is change leadership? 
c. What is organisational potential? 
d. What is the business context? 
e. Why do aspiring leaders need to understand a broad range of leadership strategies that can be applied in a variety of different business contexts?

2.2 Part 2 – Management Report based on a critical evaluation of the President & Chief Executive Officer of Starbuck’s Leadership Style.

You are required to prepare a management report based on the following insight into Kevin Johnson’s current leadership style and the business context in which he is currently operating. 

Kevin Johnson’s Leadership Style 
 
Kevin Johnson is president and chief executive officer (CEO) for Starbucks. A passionate servant leader he proudly carries on Starbucks legacy of human connection, driving the company’s core strategies for growth and being of service to the more than 330,000 partners who wear the green apron around the world.
 
He graduated from New Mexico State University with a bachelor’s degree in Business Administration.  His career spans more than thirty years, scaling global businesses, including sixteen years at Microsoft and five years as CEO of Junipexteenr Networks. In 2008, he was appointed to the National Security Telecommunication Advisory Committee where he served presidents George W Bush and Barack Obama. His commitment to innovation and following his heart extends beyond the world of business.   He was a founding board member of NPower, an organization that provides nonprofits with access to technology and the skills needed to fulfil their social missions. He is also involved with Catalyst (a leading nonprofit focused on expanding opportunities for women in business) and supports Youth Eastside Services, one of the largest providers of youth and family counselling in the Seattle area. 

Johnson joined Starbucks in 2009 serving on the company’s board of directors during a period of record-setting transformation and growth.  He was appointed President and Chief Executive Officer in April 2017 succeeding Howard Schultz the man credited with creating Starbucks’s global brand.  He is currently responsible for leading the global operating businesses as well as core support functions such as marketing, human resources, technology and mobile and digital platforms. 

Your management report should contain the following: 
 
a. A short introduction explaining the contents of the report
 
b. A succinct overview of the ‘servant’ leadership style and the challenges associated with practising it in the volatile, uncertain, complex and ambiguous (VUCA) environment typical of the 21st Century. 
 
c. A critical evaluation of Kevin Johnson’s leadership style (using the appreciative inquiry technique) focusing on Starbucks improved financial performance, its ethical challenges and the views being expressed by some of its current and former employees.
 
d. Why does Johnson have such a strong personal brand as an effective global leader?
 
e. Provide two recommendations as to what you believe Johnson could do to build on his current success and maintain Starbuck’s sustainability and competitive advantage.
 
f. A short conclusion expressing your view as to whether Johnson is an effective role model for aspiring leaders.

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