Lenovo at the Crossroads: Coronavirus Meets Complexity - Case Study - Management Assignment Help

ASSIGNMENT TASK:

TASK:

SCENARIO

On February 20, 2020, Lenovo Group released its quarterly results, which showed that group revenues and pre-taxprofits had hit all-time highs. The company’s personal computer and devices businesses set all-time records for revenues at US$14.1 billion for the quarter, with PC sales growth outperforming the global industry by almost two percentage points. Its net income had increased 11% year-on-year to reach US$258 million for the quarter. And after overcoming a number of years of operating challenges, the company’s mobile devices business (i.e., smartphones) had just reported its fifth quarter of consecutive profits. Gina Qiao, Lenovo’s Senior Vice President of Strategy and Marketing, was particularly pleased with the company’s performance. Just six years earlier, the company had embraced two major strategic acquisitions, both of which had been challenging for the company. Then, in late 2019, Lenovo announced additional changes in strategy and structure in an effort to better position the group for what had become known as the Fourth Industrial Revolution. While these changes had yet to fully take hold, the latest financial results seemed to indicate that the company was on the right track.

Despite the good financial news, the company was dealing with a significant and unexpected new crisis: the emergence of COVID-19—a global coronavirus pandemic. Beginning in early 2020, the number of COVID-19 cases surged exponentially around the globe, with thousands of deaths reported, causing major supply chain disruptions across all industries due to shuttered production lines, labor shortages, component shortages, travel
restrictions, and declining demand.

Gina and Lenovo’s entire senior leadership team were deeply concerned about the risks ahead. Lenovo was a global company that supplied products and services to roughly 180 markets around the world. As of February 20, 2020, in the short term, Lenovo’s top priority was to protect employees’ health while minimizing production disruptions. But in the longer term, and once the health crisis inevitably waned, Gina’s concerns shifted to how Lenovo could best position itself on the global stage.

External Analysis
 

Step 1 – Identifying the Industry
? It is important that you identify the industry to which the organisation belongs. The conclusions of your industry analysis will depend on which industry you identify.
 

Step 2 – Analysis of the General Environment
? Conduct an analysis of the 6 elements – economic, socio-cultural, global, technological, political/legal and demographic. Within each element, there will be numerous facts and issues, but it is important that you identify and discuss the relevant and important ones for the industry that
you have identified.
 

Step 3 – Analysis of the Industry Environment

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