LIPC1160 - Analyzing the Gear4music Acquisition of Av Online Assignment

Assignment Task

Introduction

Increased globalisation in the 21^st century has been demonstrated by alliances between countries, the emergence of new trading blocs, mergers, acquisitions and takeovers, sometimes joining most unlikely business partners.

Task

You are asked to produce an essay to analyse the potential impact of the very recent acquisition of AV Online by Gear4Music

As appendices you should provide a PESTLE model to analyse a range of impacting factors for gear4music.com with regard to this venture, and a Porter’s Five Forces Model analysing key points, and both focusing on the global perspective.  Other models might include a SWOT analysis, Ansoff matrix, Boston Matrix.

The essay must contain clear evidence of research; therefore, you will need to link your discussion to a variety of academic and factual sources of information such as recent publications (journals, books), news articles and media coverage of the acquisition.

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