Literature Review: MNC-CSR - MNC Corporate Social Responsibility Strategies (CSR) in Emerging Markets - Management Assignment Help

Assignment Task:

Task:

Conduct a literature review on the following topic
MNC Corporate Social Responsibility Strategies (CSR) in emerging markets. In particular discuss the reasons and consequences of the three distinct CSR management strategies adopted by MNCs namely; local, integrated and global strategy (Bondy & Starkey, 2014; Husted & Allen, 2006; Mohan, 2006) and extend the argument to consequences of corporate engagement on real problems in emerging markets such as the attainment of and sustainable development goals. Recommended readings that can be reviewed:

Asmussen, C. G., & Fosfuri, A. (2019). Orchestrating corporate social responsibility in Multinational enterprise. Strategic Management Journal, 40(6), 894-916.

Barkemeyer, R., & Figge, F. (2014). CSR in multiple environments: the impact of headquartering. Critical perspectives on international business, 10(3), 124-151.

Beddewela, E., & Fairbrass, J. (2016). Seeking legitimacy through CSR: Institutional pressures and corporate responses of multinationals in Sri Lanka. Journal of business ethics, 136(3), 503-522.

Bondy, K., & Starkey, K. (2014). The dilemmas of internationalization: Corporate social responsibility in the multinational corporation, British Journal of Management, 25(1), 4-22

Becker-Olsen, K. L., Taylor, C. R., Hill, R. P., & Yalcinkaya, G. (2011). A cross- cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands. Journal of International Marketing, 19(2), 30-44.

Burritt, R. L., Christ, K. L., Rammal, H. G., & Schaltegger, S. (2020). Multinational enterprise strategies for addressing sustainability: The need for consolidation. Journal of Business Ethics, 164(2), 389-410.

Campbell, J. T., Eden, L., & Miller, S. R. (2012). Multinationals and corporate social responsibility in host countries: Does distance matter. Journal of International Business Studies, 43(1), 84–106.

Davila, A., Rodriguez-Lluesma, C., & Elvira, M. M. (2018). Engaging stakeholders in emerging economies: The case of Multilatinas. Journal of Business Ethics, 152(4), 949-964.

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