Live or Pre-Recorded Video Presentation - IMC Campaign Analysis - Marketing Assignment Help

Assignment Task :

Objectives 

• Apply the theory learnt in this course to a Company/Brand/Product/Idea/Cause you are  familiar with or admire. 

• Identify the message strategy from an Integrated Marketing Communication (IMC)  program perspective. 

• Understanding of media options used and evaluate the media and communication  strategy. 

• Recognise the nature of different communication theories and how they can be utilised  in developing an effective marketing communication strategy.  

Your task 

Assessment type: Live or Pre-Recorded Video Presentation 

Task weighting: 

In Assessment 2 (Group Report) you critically analysed a Successful or not so successful Campaign and provided a detailed report. With your  rationale as to why you feel the campaign was successful or your recommendations on how the campaign could be improved.  

This assessment requires you present your report you provided in Assessment 2. 

You will need to:  

• Create a PowerPoint presentation which will be uploaded to the Learning Portal.  
• You do NOT have to present all the details in the report BUT use the ‘Criteria/Structure’ provided below as a guide. 
• The presentation is no more than 15 minutes + time for Q&A. 
• You are encouraged (where applicable) to use real images (captured in-store such as POS or Kiosks etc), advertisements (TV, radio,  billboard, print etc), Digital (websites) & Social media

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