Location Strategy of Walmart Case Study - Business Management Assignment Help

Assignment Task

As per the location strategy of Walmart, the multinational business organizations are performing well in the global market. The Walmart’s strategy to spread its market and goodwill globally is very effective and research proved. The operational management of the company more emphasize on the selection of location to introduce the store of company. For that purpose, the management team performs a proper research of location and the possible market opportunities over there. The major aim of the company is to maximize market reach for the people who really need it. For example the company is more emphasize to establish their store at the location where no market is available to the people and where the company can develop its monopoly. While working with that effective location strategy, the company operates more than 6300 stores in 27 countries including several big countries. The company is working with the strategy to provide everyday-low-prices to the buyers which helps the company to attract large number of customers. Also the company provides several products and goods under one store on lowest prices to expand its goodwill and identity among the people. However the company is an American public multinational corporation but with the huge diversity in several nations, the company has become the world’s largest public corporation by revenue. The company has more than 2 million workers which makes it the largest private employer in the world. Walmart provides the best retailer services to the customers not only by providing discounted prices but also by services that justifies higher prices.
 

To maintain its goodwill and position in global market, Walmart remains effective and sound with its market strategies as per the changes in economy and time. The company promotes its position in the market and among its customers by focusing on the low prices and by stating to its customers that to save people’s money is their purpose so that the people can improve their living status. This slogan helped the company to increase its popularity into the market and also supports the revenue of the company globally. Due to the excessive popularity and extreme low prices, the Walmart has established a significant place among its competitors in the market. Apart from the low prices, the low operating cost, effective supply-chain management, direct dealing with manufacturer and motivating the associates are the other reasons behind the success of Walmart as multinational company. Many of the other multinational companies such as Costco, Kroger, Walgreens Boots and Tesco are also performing on international level and operating with sufficient profits and positioning. The study of all these companies suggest that a proper association with the related parties whether the manufacturers or producers is necessary to establish a good corporate position at global level and also the company should consist a unique strategy or technology to perform in the global market. With their separate strategies and identities, the multinational companies are running their businesses in global market. The immense success and popularity of multinational companies at global level affects the economy of entire world in a positive way.

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