Logical and Persuasive Articulation - Business Stakeholder - Business Assessment Answer

Logical and Persuasive Articulation Business Stakeholder Business Assessment Answer

Assessment Task:

You will have to customize it to make sense for your particular business case proposal.

Activity 1:

In the first few weeks of term, you are required to self-select into and form groups of 3 to 4 students, maximum of 5 students. On-campus students confirm
groups with the assigned lecturer. Distance students confirm groups via email with the unit coordinator. This activity is to be completed by week 5. You will have the opportunity to work on the business case with your group in class from
 

Activity 2:

To successfully complete the assessment, your group is required to identify a business and the business stakeholder you will be writing the business case for.

You might be pitching to an investor or the management of a business. Identify
the business and the stakeholder. It can be:

a. A business that one of the group members is or has been employed at and therefore knows well. It is a very good option if other members of the group
are familiar with a similar business too. It is important that no confidential business information is included in the business case report.

b. A business that in the public eye, meaning there is a lot of publicly available information about this business.

c. If you suggest an organisation other than the ones above, you will need approval from the assigned lecturer.

On-campus groups confirm the selected business with the assigned lecturer. Distance groups confirm the selected business via email with the unit coordinator.
This activity is to be completed by week 7.

Activity 3:

Identify an innovation that your group believes could be reasonably discussed as the subject of the business case. The innovation you choose should have the potential to be developed sustainably over a commercially viable period of time.

The suggested innovation must not be implemented by the firm yet. It can be an innovation your team come up with yourselves or something you learned about
through any media.

Activity 4:

Consider and evaluate the possible business models that could be used to realize the opportunities inherent in the innovation.

Activity 5:

Develop the business case report with appropriate sections. Your report must include: Logical and persuasive articulation of the problem to be solved; problem insight;
portfolio of generated solution ideas; solution selection analysis; targeted customers; value proposition benefits; business model description; value proposition development and delivery; financial value capture and strategic fit. Logical and persuasive argumentation in regards to how uncertainty related to customer desirability; technical feasibility; and financial viability is addressed. A convincing executive summary; clear and succinct purpose described in the introduction; and a clear and succinct conclusion. Each group is required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business case development process. Students are required to base their analyses on data that is reasonably and ethically sourced, and to use assumptions that can be justified in a
commercial setting.

Responsibility for structuring, coordinating, and managing processes to finalize the business case lies with each group. Groups are encouraged to work with
content beyond Tidd & Bessant (2018) and Osterwalder & Pigneur (2013). Groups must take charge and deliver a business case capable of convincing key or
principal stakeholders that a return is assured.

As part of your group work, you are required to provide evidence of your team formation and ongoing teamwork with your business case. The team working
evidence should be provided in the appendix, by including team charter and meeting agendas and minutes.

Business case presentation
In business, concise yet convincing pitches and solid presentations are important in many contexts, such as board meetings. Key stakeholders are given compelling
reasons as to why they ought to accept, endorse, and finance the business case. The upside gains versus the downside risks are addressed in full. For example,
important details associated with payback such as Return on Investment (ROI) can be part of the recommendation to act on the business opportunity. Therefore, the assessment culminates in a short ‘pitch’ followed by a group business case presentation. The presentation is to contain a more detailed presentation of the business case. Each group is to present a PowerPoint presentation that summarises the key points of your business case. The entire ‘pitch’ and presentation should be roughly 12 minutes in duration (depending on student numbers). Everyone in the group should equally contribute to the delivery of the presentation.

Each presentation should begin with a 2-minute ‘pitch’ of why the business case should be approved. The pitch will give you the opportunity to practice making a
case succinctly, just in case you do get the opportunity to talk alone with a decision-maker for a short period of time prior to a more formal presentation of
your ideas. You should nominate one person to present the 2-minute ‘pitch’. The more formal 10-minute PowerPoint presentation should follow the ‘pitch’ and
involve everyone else in your group. On-campus students: you will present live in class during the final workshop on
campus.

Distance students: you have two options:

1. You can choose to deliver your ‘pitch’ and presentation live to the unit coordinator via a Zoom conference (specific presentation dates and times will be
agreed during term time).

2. You can choose to record your pitch and presentation and submit the video file via Moodle. If you select this option, you should record each group member presenting their part of the presentation and then combine the recordings into one single MP4 video file. Please note that it is important that you are visible in the video - hence, submitting a PowerPoint with voice-over is not sufficient. It is recommended you use software such as Camtasia or Zoom, which allows you to be in the video, while also giving you the opportunity to share your PowerPoint slides with the audience.

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